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Simply Swedish was created in early 2016 by Swedish Anna Lengstrand, who now lives on a horse ranch in beautiful British Columbia. Simply Swedish reindeer bracelets are inspired by Anna’s ancient Swedish indigenous heritage dedicated her grandfather Algot who comes from the old Sami family Pokka. As an artist, Anna is weaving a bridge back to her roots from her Pemberton residence. Her reindeer bracelets are traditional Sami handiwork – hand spun pewter and sterling silver thread woven on a band of reindeer leather, into patterns that bring to mind ancient Celts and Norse Warriors. The buttons are carved from shed reindeer antlers. The craft is infused with the no trace, zero waste ethos of the Sami. ‘I’m very similar to my grandfather and very proud to be a Pokka – we both have our veins filled with Sami blood that brings a very strong passion for life and a determined mind. Along with respect for the land, Nature, and the animals.
Pewter jewelry has been made by the reindeer herding Sami people of northern Scandinavia since before the 1600s, and this unique handcraft has been brought down to Anna from her older family members. Anna feels a great pride to have the opportunity to spread her passion for this ancient handcraft to the rest of the world as well as spreading the knowledge about, and speak up for, the Sami people. Anna also strongly believes in timeless, conscious, and sustainable fashion, which is something that Sami jewelry represent. “I’ve loved Sami bracelets my whole life. It feels absolutely amazing to be able to work with something that I truly believe in. I’m representing my whole family, the traditions and culture. I’m trying my heritage from back home to what I do here in Canada, the life that I live here.” Anna hopes her handcraft will inspire you to get back to your roots, stand up for who you are, and find harmony in Nature. “Nature has its music for those who will listen…”