Creative Catalyst: A Professional Development Series for Musicians
Five local musical acts have been selected to participate in Arts Whistler’s Creative Catalyst, a skills development program featuring the expert advice of creative professionals from the Sea to Sky and beyond.
The professional development program, affectionately called “Band Bootcamp”, is designed to help local musicians elevate their music, performance, promotional and business skills over three phases of the project:
Phase 1: Professional Development for Musicians
Phase 2: Media Kit Creation
Phase 3: Live Showcases | ‘The Next Level’ Find out more and tune in to watch!
Each participating group was chosen from 17 bands who took part in Arts Whistler’s Hear and Now ONLINE music series. Hear and Now MC’s (all musicians themselves) took in each show and then selected the five groups. Criteria included that band members must live in the Sea to Sky Corridor and each band must have a strong commitment to expand their musical career beyond the Sea to Sky.
The five musical acts are:
• Cat Madden – Cat creates an eclectic mix of classic styles and carries that old soul vibe with a modern twist. A powerhouse voice that never fails to amaze!
• Introduce Wolves – Heavy guitar, bass and drums, lots of fuzz, and melodic vocals come together in their alternative rock style
• Evan Kinsella – Singer-songwriter finding influences from multiple genres to offer up his soul-drenched, roots vibe.
• Lozen – A multi-talented singer-songwriter and bandleader whose mixed bag of genre-bending offerings have been entertaining crowds for years.
• Little Earthquakes – Helen Hamilton and Charlie Stenner have been creating beautiful, harmony-infused melodies since late 2019, fuelled by their mutual love for low-fi, alt-pop sounds.
Creative professionals sharing their expertise with the bands:
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Jess Robson – Promotional writingSince 2013, Jess Robson has been cultivating a business focused on communication; helping creative business owners, entrepreneurs, organizations and individuals find the words to bring their work and value to life through language. |
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Ira Pettle – Performance and improv skillsIra Pettle is a performing artist, educator, DJ, creative and key player in Whistler’s performing arts scene. Ira was named 2019 Champion of Arts & Culture at the Whistler Excellence Awards and is our performance skills and public speaking expert. |
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Scott McPhee – Technical knowledge and stage readinessA freelance audio engineer with more than 25 years of experience, Scott has worked with the likes of My Morning Jacket, Deathcab for a Cutie, The Flaming Lips and even Jay-Z! Other career highlights include technical management of RedBull Crashed Ice, RedBull Soapbox, Crankworx and many more. Scott is a true expert on all things tech – so there’ll be some awesome insights coming at you in his session. |
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Kristen Robinson – Performer professionalism and producer expectationsKristen Robinson, better known as KR, is a veteran in the Canadian festival and events industry, recently celebrating her 25th anniversary in the business. KR has booked thousands of performances ranging from classical music to rock and roll, street performances to theatre and professional to local entertainment in Vancouver, Whistler and Toronto. |
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Joanne Setterington – Music publicity and promotional techniquesJoanne Setterington created Indoor Recess in 2004. On the front line of many artists’ careers, Jo is a proud emissary, advocate and champion of everyone she has the privilege to work with in both the PR and management realms of Indoor Recess. |
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Michelle Leroux – Social media and marketingMichelle Leroux’s professional career in media relations and communications spans more than 18 years. She is currently the sales and marketing manager at Scandinave Spa Whistler and has worked as a freelancer in public relations, digital marketing, and communications strategies for a variety of tourism, lifestyle, and event organizations. Prior to her freelance career she was a key member of the Whistler Blackcomb marketing department for nine years with almost four years as the PR & Communications Manager. |
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Dear Rouge:
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Sandee Bathgate – The business of the music businessSandee Bathgate has been entrenched in the music business in a variety of capacities for three decades. With a love of music, but a complete lack of any musical ability, she looked to behind the scenes options to find employment in the industry. |
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Jessie McNaught – Professional stylistJess inspires others to harness their individuality – their gifts, their beauty and the possibilities of what they can and will create in this lifetime. She believes in the power that lies within all of us, when we are brave enough to see it and use it, our lives become true works of art. |
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Logan Swayze – Professional photographerGrowing up in the beautiful West Kootenays of British Columbia, Logan was drawn to art from a very young age. His love for drawing and painting grew into something different when his uncle gave him his very first film camera. This new found passion eventually led Logan to seek an education in photography. While studying at the Western Academy of Photography, Logan was drawn to portraiture and he graduated among the top in his class while being awarded the prize of Portrait of the Year. |
Band Boot Camp Diaries:
Get a glimpse behind the scenes! Read about what’s happening week-to-week as the musicians progress through weeks of professional development. Read The Band Boot Camp Diaries.
Thank you!
Arts Whistler is presenting the Creative Catalyst program thanks to a grant from the Province of BC’s Rural Dividend Fund, which supports economic and employment development opportunities in rural areas.